Saturday, April 21, 2007

What is your social values tribe?

This is your selected tribe:
Security Seeking Ascetics

Incidence in Population

  • Proportion of Canadian population: 6 per cent
  • Proportion of Gen Xers: 16 per cent

Other Demographics

  • Above average proportion are women
  • Above average proportion have young kids

Fundamental Motivations

Family, security and stability

Key Values

  • Security
  • Simplicity
  • Deferred gratification

Words to Live By

  • My kids are my life
  • Tried, tested and true
  • Home is where the heart is
  • Some values are timeless
Icons
  • Their own parents and grandparents
  • Russell Crowe in the film The Gladiator
  • Any mother protecting her kids
  • Talk show host Rosie O'Donnell
  • Finance Minister Paul Martin

Money Orientation

Making it: I'd prefer a job that offered me satisfaction, but stability is my top priority.

Spending it: Trying not to.

Saving it: Doggedly.

Stealing it: No way.

Giving it away: Religious and medical charities.

Take the quiz here

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